Our Story
She Couldn't Find Clean Protein. So She Made Her Own.
In 2019, when a family member fell ill, Jina searched for plant-based protein without additives — something clean, gentle, and actually delicious. Nothing existed. So she looked to what she already knew: her grandmother's misugaru, a Korean tradition of roasted grains passed down for centuries. That memory became the blueprint for Veggiet.
Timeless Korean wellness, redesigned for your busy life.
The Beginning
Inspired by Centuries of Korean Wellness
Korea's tradition of misugaru — roasted grains ground into nourishing powder — has sustained families for generations. What wellness culture discovered recently, Korean grandmothers have always known.
Why Matcha
Real Matcha
We chose matcha not just for flavor — but for what it does. Natural L-theanine for calm focus. Real antioxidants from real tea leaves, not a lab-made imitation. Delicious, yes. But it has to be healthy first.
It has to be healthy, not just tasty. That was always the rule.
Why Soritae
Real Black Bean
In Korea, mothers have always nurtured their families with soritae — roasted black soybeans, rich and nutty. When you roast them, something magical happens. They become deeply, naturally delicious. Health, disguised as flavor.
Korean parents raised us on this. It's comfort food that's actually good for you.
From Seoul to Here
NYC — 2025
Seoul — 2026
Japan — 2026
#1 at Olive Young · Korea's largest health & beauty retailer · 5M+ pouches sold
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